The cost is usually higher than click farms, but it will look more like organic traffic and less likely to be blocked by app stores.ĭespite the risks, buying services from click farm is still seen as effective and relatively cost-efficient way of promoting an app within a short period of time. On China’s prevalent messaging apps WeChat and QQ, people gathered in group chats claim their task to download and review an app and get paid. In one online ad, a click farm operator claimed they have updated their program after Apple cracked down such behaviors and gave more weight to actual downloads in 2016.Īnd so click farming evolved and began involving human crowdsourcing. (Photo: screenshot/YouTube) Click farms are effective - especially when crowdsourcingįor click farm operators, it’s a constant battle with Apple’s evolving algorithm. Nevertheless, click farm clusters have been spotted around Shenzhen, the Southern metropolitan in China known as a hub of electronics.Ĭlick farms are serious business. Another big cost is to buy high-quality Apple IDs, as they would be given more weight by the algorithms than a brand new account.Ĭlick farms are deemed illegal in China and have always been under the risk of being detected and blocked by app stores like Apple. A click farm also use servers and software that could hack into the app store system. Buying hundreds of iPhones, mostly second-hand ones, is not cheap. Setting up a click farm requires both hardware and software investments. People use it to inflate posts views to attract advertisers, boost video views, and game the search results on e-commerce platforms.Ĭlick farms use an automated process hacks into the normal App Store Optimization (ASO) practice - which requires developers to use certain keywords in descriptions and attract users by being a useful product - and are programmed to promote apps by imitating a real user by searching for certain keywords, clicking on the app, downloading, and even writing positive reviews. In the traffic driven and metric-obsessed digital economy, the use case of click farms is expanding beyond promoting apps. (Photo: screenshot/YouTube) How click farms work
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